History

Bellissima is proud to celebrate over 40 years as a successful business. As the company continues to grow and evolve to better serve its customers and their needs we look forward to the future and all it holds. For those of you who haven’t heard Bellissima’s story here is a little taste.

Bellissima proudly opened its first location in 1975. Situated on Pender Street in downtown Vancouver it was known then as Serena’s. Husband and wife team River and Serena, worked hard to grow their small business in size and stature. In 1981 Serena’s sister Viviana joined them by opening an Alberta branch with the first store in Calgary, Alberta. Slowly but surely the company continued to grow, opening new locations in Edmonton, Kelowna,  and Victoria.  Bellissima expanded its horizons further, seeking out new designers, opening new locations and eventually even starting their own brand. Today Bellissima is still a family run business that has grown from one store with 4 staff members to 22 stores across Canada.

© 2017 Bellissima Fashions.